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Music Killed the Economy
By: Dwayne W. Waite Jr.
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Bad music, to be more specific.

Since the start of the Great Recession in 2007, many experts were trying to figure out how it all happened. Many pointed to the derivative markets, and others earmarked the "toxic" subprime mortgage bundles. Some still were looking at how firms could bet for a trade to go bad, and profit from it.

Guitar Player, a music and guitar magazine, has a different story.

With help from the Brazilian arm of Leo Burnett, Guitar Player ran a series of ads that showed positive correlations between bad music (music that didn't feature the righteous guitar) and the economy, as well as popular 1985 music and bad fashion.



"Nothing goes right when music goes wrong."



The story source also found an ad Guitar Player ran that has a Bieber look-a-like (or is it him?) with the newspaper behind him with the words "financial crisis" in plain view.

Naturally this is tongue-in-cheek, but it is a clever way to demonstrate the power that music can have in society. We appreciate the tagline too, that our society is powered by music, so if we don't have any guitar going on, we should expect a dismal outcome.


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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