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Ad Parodies Hold Truths, Too
By: Dwayne W. Waite Jr.
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Dove's Real Beauty Sketches touches a common sentiment among women in today's society: women are more beautiful than they think.

It's totally true.

The ad and videos are very well done; they're simple, and they provide a lens to what many women think about how they look and how others think they look. Dove has been a pioneer in helping women see that real beauty doesn't necessarily have to come in specific size, color, or shape.

But what about men?

New Feelings Time, which appears to be a video/comedy troupe, came out with the male version of Dove's Real Beauty sketches. The spot is below.


Though it is tongue-in-cheek and funny, this holds true to another gender stereotype: that men believe that they are Greek Gods, while in reality, women think they look atrocious.

This isn't meant to take away the light from the self-esteem issue for women, but it is very interesting to see the other side. The hypermasculine, overconfident male is still very present in our society, though recent trends show that Millennial males are taking their hygiene and appearance more seriously than ever before.

Whether we agree or not, confidence — the lack of it, or the abundance of it — is an issue for both genders. But for men to honestly take a look at it, it seems it has to come with a joke.


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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