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PR's 'Winning the Content War' – What's that Mean?
By: Doug Bedell
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The MinnPost site has a story, "PR is Winning the Content War." Now just what does that mean? The post seems to feel that because the PR business is growing and media outlets shrinking, that's a win for PR. Maybe, in a narrow sense. But is it a win for our nation, our society, to have sources of insight so fragmented and controlled by commercial interests? Not that the news media, themselves, aren't commercial, or were. But...to what ends? 



   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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