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Remember Your Passion
By: Dwayne W. Waite Jr.
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We can all get caught up in the minute details of our time in AdLand. It's true; the negative side of our industry at times hits harder than the good. When many of our colleagues are surveyed about their time in marketing and advertising, the overwhelming majority not only think that our jobs add nothing to society, but could also be detrimental to it.

Buck up, people. No one likes a negative nancy.

Seriously, it is easy for negativity to rise to the top, and spread. That is a dangerous thing, especially if our primary objective is to spread messages to as many people as possible. If we want to be successful in our objective, we have to take ownership of it, and be positive. Studies show that those who put passion into what they do end up producing a better outcome than those who do not.

Remember the passion you had when you came into advertising? Exciting, right?

Many of us have been scorned by the industry, in one way or the other. Maybe an idea for a great campaign was violently thrown away, just for us to see the CD pitch it themselves. Or perhaps the client, after breaking our backs for creative, decides to go on a completely different route. Or even more, we've experienced the "revolving door" policy that the agency world is known for.

It is easy to forget why we are in advertising. Thankfully the good moments make it worth it.

The feeling of winning a new account. The excitement when your CMO loves your idea. The relief you feel when you finish adding copy. Good copy.

After reading many #agencylife tweets, we need to add some positivity back into our realm and reignite the fire. Advertising is a dysfunctional industry, but there are few industries that have a bigger impact.

Whether we got into advertising on purpose, or if we fell into it, there's a reason why we decided to stick with it. Let's fuel that reason.


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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