TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
'Best Client We Ever Had'
By: Dwayne W. Waite Jr.
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
It is always fun remembering a good client. A client who not only appreciated your work, but a client whose project garnered a lot of attention. And if the work was good, then you got noticed for doing it. That's a win-win situation.

The Saatchi brothers, Maurice and Charles, remember a campaign and client that had that winning formula. It was in the late 1970s, and Britain was struggling. The Conservative party was out of power for some time. Its leader, Margaret Thatcher, decided it was time to grab the helm, and reduce the size of the government. With Saatchi & Saatchi, the Conservative Party led the "Labour Isn't Working" campaign.

It was a direct shot to the Labour Party, and it showed the numerous Brits out of work and the poor times the UK was in.

As we know now, it worked. The Conservatives won, and Thatcher's polarized reign as PM began. With Thatcher recently passing, the Saatchi brothers, now at M&C Saatchi, took out a full-page ad in the Sunday Times calling her "the best client we ever had."

As our media constantly looks for conflict, the agency's existing clients were contacted by the article source and many of them declined to comment. 

One cannot simply take a nice gesture as a nice gesture anymore.

The "Labour Isn't Working" campaign was a monumental one: it helped bring in one of the most influential people of our modern time to power. Though many disagree with her methods, one thing is clear: she and the Conservative Party revolutionized the way the UK operated. 

So when we look at the results from the campaign, we can clearly see that Saatchi & Saatchi made a significant impact on our world through advertising.

The best client, indeed.

Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top