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NYPL Celebrates Real MADvertising
By: Slajanna Jean
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It's a mad, ad world. 
 
Or at least it will be for fans that have faithfully stood by Don Draper every Sunday at 9 p.m. for six seasons, yet still can't get enough of AMC's hit television show Mad Men. 
 
The New York Public Library is jumping in on Mad Men mania by honoring the hit series in all its advertising glory at "The Return of Mad Men" exhibition located in the Mid-Manhattan Library Picture Collection division between now and June 27. 
 
True to Mad Men form, the exhibit's assorted original print collection of '60s advertisements, photographs, and postcards, which range from as early as 1954 up until 1979, allow devotees to time travel back to the days of JFK and ACTUAL Lucky Strike cigarette campaigns, all the while highlighting the very essence of sixties lifestyle and culture. 
 
From advertising campaigns of cherished household brands such as Smirnoff and Seagram’s to not-so-appealing ads for sewing machines, tin cans, and brassieres that supposedly made one woman “dream[ed] I had a stylish carriage, in my Maidenform bra.” (Seriously? This was definitely written in the sixties. By a man). The exhibit offers visitors a truly unique opportunity to witness examples of pure pre-digital, Draperesque, advertising genius witnessed by the Mad Men era. 
 
Still feel like you can’t get enough? Why stop there?

The New York Public Library is also offering up some related literature in the Mad Men Reading List. This consists of the popular titles mentioned on the show, such as Ogilvy’s advertising classic Confessions of an Advertising Man, Twain’s Adventures of Tom Sawyer, and even Betty Crocker’s Hostess Cookbook. Readers may also choose from reading lists based on specific characters, such as Peggy Olson and Sally Draper.

If the exhibit weren’t already exciting enough, fans can keep coming back as new pieces are added to the collection now and when the season progresses, such as original '60s postcards from Hawaii to commemorate the Mr. and Mrs. Draper-the-second’s vacation to Hawaii.

What will they pin up next? Tune in on Sunday and see if you can guess.


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About the Author
Slajanna Jean is 23-year old freelance copywriter.  She currently lives in Brooklyn, New York with her family. 
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