|Florida Reverses a Not-So-Sunny PR Glitch
By: Doug Bedell
Florida, you might say, has egg on its beaches and you have to wonder how, in PR terms, it let that happen. Hardly had the Florida Legislature passed, and Gov. Rick Scott signed (last year), a law requiring foreign drivers, including, of course, Canadians, to have International Driving Permits instead of their own licenses than they repealed it as their first order of business this year.
"It's great the law was repealed," says The Toronto Star, "but you still have to wonder how anyone in a state so dependent on tourism allowed such legislation to be passed in the first place." Exactly. The Miami Herald advises that the law was passed last year "after concern that some foreigners had licenses that were not written in English. They did not foresee all the problems that would ensue when the law went into effect on Jan. 1." "Gee," all those Canadian visitors were saying. Aside from the bother, International Driving Permits cost $25 from the Canadian Automobile Association.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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