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Online Press Releases Aren't So Simple
By: Doug Bedell
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Issuing an online press release, Jayme Soulati makes clear on SteamFeed, needs a partnership with marketing people who know the web, at least until PR learns the ropes itself. It's not simply a matter of writing a well-worded release and issuing it on Twitter, not if you want optimum coverage. There are tags, key words, back links, hyperlinks, tracking analytics and RSS codes to be concerned about; working together on such techniques is essential.

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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