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Collective Genius: The Ultimate Creative Juice
By: Emory Brown
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In the creative industry, people aren’t always celebrated as a team when it comes to the limelight. You know, the “Red Carpet” moment when the cameras and fans are praising “The One.” You know, like Neo from the Matrix…“The One.” However, in the world of creative, this is very far from the truth, like the opening dialogue in ‘Stars Wars.” In galaxy far, far away, there are super creatives who create with a mere glance. Yet the truth is that we are always working together as a “collective genius.”

Think about it! Yes, Creative Directors are brilliant in various industries. Fashion, design firms, ad agencies, etc. These people lead teams to greatness. Notice the key word in the previous sentence is “teams.” AKA, “Together Everyone Achieves More.” TEAM! Steven Spielberg and George Lucas are responsible for 7 of 10 of the highest grossing films in the ‘80s. Seven! Can we say, hello Oscars? True creative forces understand that it is the brilliance of teamwork that makes the dream work. Reverend John C. Maxwell, world-renowned leadership teacher, said it best: “No has one ever created anything great alone.” Think about it; to create a great film you need a great script, a great director, great actors, and a great production team. When all these factors are in place, the magic begins! 

What would Pixar’s “Toy Story” be like without its brilliant team? Let’s think about it. Out of a hit movie! Out of the animation business. “Collective genius” has been the driving force behind all of the world’s most phenomenal feats in man’s history. Neil Armstrong couldn’t make it to the moon without the help of a brilliant space team. Count Basie wouldn’t be Count Basie without his orchestra. How could one architect build the Sears Tower by himself, or a sole engineer mass produce Boeing’s airplanes in a matter of days? It took the right brothers to figure out how to fly. Notice…brothers! Once again, another history-making creative team that collaborated to do great things in the world of aviation.

So the next time you’re in a creative rut, you may want to find someone who has the same interest in your project and work together to take your idea to a new level. Believe me, the creative juices will start flowing, and before you know it the ideas will be bursting from the seams. Just think about it. What’s Snoopy without Woodstock?


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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