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PR in China – 'How Am I Looking?'
By: Doug Bedell
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Be glad you're not doing PR in China, although how much of this is familiar wherever you're working in the craft? The China Buzz site provides a look. Through a Chinese practitioner known only as Ms. Zhang, we're given some insights into how PR is done for a member of the National People's Congress (NPC). It's basically about maintaining an image of power. "A 3 minute recorded interview could be interupted (sp) as many as 5 times by the boss calling 'cut' or even switching clothes in order to make a better impression." This is really impresario relations, not plausible PR. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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