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Another Testament for the Old Guard
By: Dwayne W. Waite Jr.
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The battle of young ad professionals versus old ad professionals will never get old. Because AdLand is a place where things need to be appealing, relevant, and "sexy," many people believe that those who are over the age of 50 shouldn't be in the business.

Their time has come and gone.

Then there are those who believe that the young ones do not have what it takes to excel in advertising. These young bucks are too reliant on technology and wanting to use communities and relationships instead of relying on creativity and intuition.

Their time has yet to come.

Of course, a compromise is not an option. In a society where we must declare a winner in everything, a victor must be chosen in AdLand. 

The Young Bucks or the Old Timers? Pick a side! 

The blogger over at Ad Contrarian wrote a compelling piece about the need for old people in advertising. These people have been around the block; they know what works, what doesn't work, and they don't rely on predictive modeling and search algorithms to get their creative noticed. They know and have excelled in the old forms of advertising.

The young folks (not the majority of them) may not understand. Yes, the blogger asserts that many of them may not even understand the selling process, let alone how advertising fits into the cycle. 

They may have a point about that.

The truth is, there should be more acceptance of older advertising professionals. But we think it's equally insulting to say that the young professionals "don't get" advertising. Forty years ago, when you started in advertising, you may have been star-struck with advertising too. This aversion toward young professionals is cyclical. It must be weird for the generation of "don't trust anyone over 40" to be those people over 40.

We get it. And it's fine. Us young professionals will no doubt be in your shoes 40 years later, talking about how dumb these new advertising professionals are. Perhaps we'll take notes.

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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