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'Social Media as High School': Stereotypes to Avoid
By: Doug Bedell
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One of the perils of PR, as of many other fields, is to fall unwarily into using, or becoming, a stereotype, so familiar from other contexts that your efforts get brushed aside. This can happen unwittingly or under the pressures of time or distractions, and it's a great hazard. Michelle Kraker on the Inbound Marketing Blog does a nice job of showing how the way you use social media can fall into "10 high school stereotypes." SM users beware...

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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