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Hubspot on Updating PR Techniques for Digital Times
By: Doug Bedell
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Hubspot gets down to specifics in a generous post on "Modernizing a Public Relations Strategy That's Stuck in the Dark Ages." The dark ages, of course, are pre-digital times, but building relationships with reporters is still important, and Hubspot spends some time on them, too. Its post amounts to a short course on being current in on-line PR. It's worth the time it's likely to take to work through it.     

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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