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Using Twitter to Relate Well to Journalists
By: Doug Bedell
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Keredy Andrews, of Fourth Source, a British marketing firm, provides some sophisticated reflections on using Twitter well to relate to journalists. "Effectively utilizing Twitter," she writes, "is just one example of how in today's digital world it is possible to cut through other brands' noise and identify worthwhile media coverage opportunities." 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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