TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Great Things Happen When You’re a Weirdo
By: Emory Brown
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
Some of the greatest creative people in our history were consider to be weirdos; strange and sometimes considered to be outcasts that lived outside the lines of cultural and social acceptance by their peers and families. Shunned, ridiculed, and even exiled in some places in the world, these weirdos took the blows the world threw their way like a champ in a heavyweight bout and came out triumphant with ideas that changed the world. Weirdos like the Wright Brothers, who spent years developing the technology that would enable man to fly. Weirdos like Michael Jackson, who moonwalked across a stage and took over the world of pop. Wierdos like Mathama Ghandi, who resisted the British rule in India through non-violent tactics and inspired civil right movements across the world, which inspired another weirdo named Martin Luther King, Jr. to see America as it should be: a land where all men are created equal.

Embracing your inner “weirdo,” I’ve learned, is the greatest thing you can do as a marketing professional. You have to share your ideas with your boss, your colleagues, and your clients, and not be afraid to be the odd guy or girl out. So what if it’s outside of the box and in a triangle? Alex Bogusky of CP+B developed “Chicken Fries,” which is one of Burger King’s top sellers of all time. What do you think cavemen were thinking when that guy came strolling along with a rock that rolls? I’m sure they were like, “This guy is a chump. No true club swinging, mammoth hunting, caveman is going to roll things around when he can carry it with his man-might.” Well, ladies and gents, we all are rolling nicely these days with wheels and I’m pretty sure you’d miss them if they all disappeared one day.

Your individuality is a gift from God. Relish it. It’s a one-of-a-kind hallmark that allows you to make your impression on the world through your individual contributions to society with your craft. As Ralph Waldo Trine once wrote, “Don’t surrender your individuality, which is your greatest agent of power to the customs and conventionalities that have got their life from the great mass. Do you want to be a power in this world? Be yourself.” Create! Debate! Let the clients have their say. I’m sure there were some skeptics when the creative team came up with the idea for a talking “Gecko” to be the spokes-animal for Geico. Now the little dude is a permanent part of marketing history.

Be a weirdo. Maybe one day it will make you a star.


Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top