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Prompts on PR Thought Leadership
By: Doug Bedell
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Occasionally we'll note a book that looks like a good bet for PR inspiration. So it is with an e-book by Liz Alexander and Craig Badings, "140 Prompts for Designing and Executing an Effective Thought Leadership Campaign." We thank Craig Pearce for bringing it to our attention. He notes that the book provides "a range of resources to help kick your brain into gear, increase the potency of your thinking...and help achieve the best results possible." Sounds like helpful weekend reading. 


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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