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You Want the Job, So Get Your Resume (On Your Own)
By: Brian Keller
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This is a series about jobs in advertising and how to get them.

Time Out: It’s never too late to become a Podiatrist. No one gets well, no one ever dies.  
Okay, we’re back: If you are still reading, then you don’t have much common sense and are determined to have a career or continue a career in advertising.
You need a resume.  
You need a good one because you are going into advertising or staying in advertising. What do you do to get one? You could do it yourself or you call the resume service. We went to our search engine of choice, selected an area, and found (on the first two pages) 56 resume services. One had “professional” in its name, one had “executive” in its name. We could find none with “professional” and “executive” in the name, so if you want to be professional, look for the former; if you want to be executive, choose the latter. If you want to be both professional and executive you may have to start your own resume writing service.
All services have a price. Some say they are free. Resume services aren’t free but a number of them will give you a refund and pay you $100 if you’re not hired in 45 days.
NOTE:  The writer of this piece figured that if you could make up enough passports and identities and get a small loan, you could make millions having resumes written and not getting hired. Not getting hired is not a problem these days so this may be a good route to get some good money.
So, we went through some of the services and they all want you to have an objective, among other things.  
Here are two examples from two services. I don’t know whom you should go with, but we like number two.

  1. Seeking employment, which will allow me to grow professionally, while being able to utilize my strategic thinking, organizational, creative, and exceptional people skills. 
  1. Seeking employment will allow me to grow professionally, while utilizing my strategic thinking, organizational, creative, and exceptional people skills.
Number two is the winner. It goes to your strength immediately. Number one, although more lyrical, doesn’t get there fast, but we applaud both services.
And if someone passed this along to the writer of this article it would garner a job:
“My objective is to get a job so I can pay off my student loans, get a car, and live where my mom won’t go through my stuff. I’d also like to be those people in the Bud Black Crown Commercials. This is my objective and I don’t care if I help humanity at all.”
If you want an ad job fast, then there is a service where you can cut out the middleman even if it’s yourself. All you have to do is point and click and in minutes with just that one click you can design in multiple formats, and you won’t have to deal with writer’s block; you’ll get live help, too. We like this because help should be living and in advertising, why would you have to apply a strategy and concept to sell something when you can have one-click design and a unique “Text TunerTM that allows you to choose from hundreds of expert-written examples? No more writer's block!). Remember, there will be no writer’s block. And they even have cover letters. Maybe they even have people to go to your interview for you. When you are selling yourself for a job that sells things to people during a historic economic downturn, you can’t trust yourself with just you. You don’t even have a job. No more writer’s block. The job of jobs is just one click and hundreds of dollars away.
Anyway, it’s hard to get a job anywhere these days, so don’t fall for the easy way out. If you’re intuitive enough be in the position to know what you want to do with your life and career, then do your resume yourself and prepare yourself and sell yourself your self.
Make a compelling resume by making it short and to the point. Make sure people know what you’ve done and what you haven’t done. Our business has many people with great patience and an eye for detail but unfortunately not much patience for long and cloying resumes filled with fluff.
If you’re young, don’t hide your lack of experience and be truthful. No cares if you won a student award for your version of an Apple commercial. People do care if you can produce web and/or long form. If you’re a veteran, keep it to one page; remember that no one cares about the awards you won 30 years ago. People may care that have you the capacity to write social media and SEO. Make sure you spell that out. Don’t write too much, don’t embellish. Write your resume yourself. And you know what we know: that you’ll send references upon request. Save that space for something else.
Next week: the cover letter.

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About the Author
Brian Keller is the Creative Director at teeny agency in Baltimore. He graduated from the University of Maryland (English), went to grad school at NYU (Cinema Studies), & attends University of Baltimore School of Law.

Brian's been working primarily in the digital space for years but enjoys all communications avenues.

He has built the creative departments at two agencies.

He likes skateboarding with his son. He also falls off his skateboard and amuses his son. When not amusing his son or riding bikes or playing basketball or working he writes for Beyond Madison Avenue & that's why Beyond Madison Avenue appears twice in this sentence.

Find him online here and at www.teenyagency.com.
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