PR Promoted to Army Field Manual

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By: Doug Bedell

It's taken a while, but PR is now front and center among U.S. military priorities. Walter Pincus in The Washington Post reports that "The U.S. Army has embraced what civilians would call public relations as a key part of military operations for the 21st-century battlefield. "Inform and Influence Activities," IIA, Pincus reports, is now part of the new Army field manual.

"Combat power," the manual advises, "is the total means of destructive, constructive and information capabilities that a military unit or formation can apply at a given time." So don your flack jackets.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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