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Super Bowl: When the Public Remembers They Like Advertising
By: Dwayne W. Waite Jr.
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AdLand is a-buzzing. Online video platforms like YouTube are blowing up. Media buyers and media planners are foaming at the mouth.

It's almost time for the Super Bowl.

As the landscape continues to fragment, there are fewer and fewer opportunities to reach mass audiences. Yes, even as the PC Police and the FCC continue to crack down to alleviate "malfunctions," live TV is becoming just as scarce.

So when AdLand can reach a live, huge audience, it's a beautiful thing. At least, we all hope.

The Super Bowl attracts the non-football fans to the screen just for the ads. Football fans stay in the room when the game breaks for the ads. The Super Bowl reminds people that not all advertising is bad. It's an AdLand miracle!

People feel the nostalgia of good advertising. When a good ad comes on, and is done, people talk about it. Not only that, but people then start bringing up other good spots they remember throughout the years.  Advertising is as much a part of our society as the game itself. More so, because the effect of the ad can last longer.

Advertising, in our opinion, is like the balance sheet of our society: ads are little snapshots in time that show us the important or relevant things in our society. Ads show us what's going on. And good advertising can make people relate. When the ads go off and there's a crowd of people in the room, they all just shared a moment. That's pretty cool.

Let us revel in the hype and excitement about advertising for the next 48 hours. Let us share our love for advertising with the non-AdLand residents while they care to listen.

Because come next Sunday, many will forget the power of advertising. 

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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