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Can Spring Be Far Behind? Seeding a PR/Marketing Program
By: Doug Bedell
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A commendation to Garden Media Group in Kennett Square, Pa. They're providing a seed packet of material on building a brand via PR strategy and tactics. The material shows the interconnection between marketing and PR as the sun shines and word spreads, with PR in the lead.

"For years," says PRWeb, "companies have used the expertise of public relations firms to help communicate brand values and build their brand’s reputation. One of the services offered by horticultural public relations firm, Garden Media Group, is branding. To help companies better understand the nature of public relations in building brands, Garden Media has released a branding case study." And so they have, a pretty impressive one. It provides a clear sense of the interaction between public relations and marketing. 
Garden Media Group has a pretty stunning website, too. 




   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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