Is PR a Science? Paul Seaman Doesn't Think So

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By: Doug Bedell

From his Zurich-based PR practice, Paul Seaman contributes an essay, "Psychobabble will not make PR credible," on the root disciplines of our craft. They do not, Seaman argues, include neuro-science. Seaman was apparently troubled by some of the topics that were announced for The Holmes Report's Global Public Relations Summit last year in Miami, including "Persuasion, Empathy and Neural Coupling." Good background reading to tone up your sense of the franchise.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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