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Above and Beyond Thinking for a New Year
By: Emory Brown
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“Baby New Year” is here, and just like the beauty of seeing a new life come into the world…the New Year is the perfect time to rethink our outlook on how our work will affect our families, consumers, and clients. We’re all used to the usual business goals that are outlined in our projections as they relate to profits or R.O.M.I., but 2013 and every New Year is a great time to be thinking about going above and beyond the call of duty that is outlined in our daily duties as it relates to life as a whole.

When I say above and beyond thinking, I am suggesting that you look deep inside and find that great project that you wanted to do for yourself. That great program that you wanted to volunteer for; that family vacation you’ve planned but keep delaying because you feel you can’t find the time to make it happen because you let yourself believe your schedule is too demanding. Above and beyond thinking should lead the way to New Year happiness and a year filled with accomplishments, smiles, and memories that will become the stories you share with your families, friends, colleagues, and clients.

Be innovative. Be creative. Be whatever you want to be. Don’t delay it. Don’t let another 365 days go by saying “I wish I had made time.”
 
Last year was filled with great feats by people inside and outside the marketing business. We witnessed the "Avengers" jump off the pages of our beloved Marvel comic books and onto the screen for millions to see. A little girl from Chicago collected 500 letters for Macy’s Christmas Drive to help the needy for Christmas. A dad built his son a balloon equipped with a camera that took his toy train into the stratosphere because his little boy wanted to see his train fly through space. Cartier created a short film about a leopard that embodied the beauty and fantasy of jewelry. Barack Obama will be leading the country for another term and sang Al Green’s “I’m Still In Love With You” at a press conference. Entrepreneurs are working together to create the “Green Revolution."
 
People are going above and beyond the expectations of the world and business world. I can’t wait to see 2013’s “Above and Beyond” thinkers.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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