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Our Wide, Wide Screen-Based World
By: Doug Bedell
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Between them, Google and Brian Solis advise on the degree to which our world — at least its transmitted version — has changed from being paper-based to screen-based. We're not just talking about watching TV. Brian's blog post is based on Google's release of its report on The New Multiscreen World. Adapt or be left out.

"How you design, sell, market, and serve," Brian writes, "will require nothing short of complete transformation over the next 10 years. This is true not only (of) how you engage connected customers but employees as well. It's a lifestyle and as businesses, we must become connected to earn relevance. If we don't, then we earn just the opposite, irrelevance. I refer to this transitory economic state as Digital Darwinism, when technology and society evolve faster than the ability to adapt."

So don't be slow in coming to grips with our on-screen world. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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