As a culture, we knowingly and unknowingly associate certain traits to celebrities and other famous people who we may never meet in person. And because of that, brands and advertisers capitalize on those associations by pairing up with those who may fit with the message they are trying to send.
Everyone loves a popular spokesperson.
Take James Franco. He has developed an artsy "Rennaissance Man" brand for himself. Apparently, he can do it all: acting, directing in movies, shooting and acting in commercials, going to and graduating college. The impressive part is that he seemingly excels in all of his activities.
Now take Samsung. If Samsung is coming out with a product that can do a little bit of everything, pretty well, who should they get to highlight its use?
Samsung and Franco team up in a Franco-directed and starred commercial showcasing its latest Galaxy Camera. What's cool about the camera is that it is integrated with the social web, along with some impressive zoom and face capture features. The spot is below.
The last time Samsung and Franco teamed up, Franco directed and starred in a spot promoting Samsung's Galaxy Note.
The spot itself isn't too shabby. For a little over two minutes, I'm sure they're hoping the cool features of the camera and Franco's appeal will keep the audience's attention.