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Look Out, Madison Ave; Detroit is Coming
By: Don McLean
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Bruce Lee once said, “We are told that talent creates its own opportunities. Yet it sometimes means that intense desire creates not only its own opportunities, but its own talents as well.” The Detroit advertising community has the talent and the intense desire. This was clearly evident at The D Show advertising awards last week.

Sponsored by the Adcraft Club of Detroit, The D Show is an annual event that celebrates Detroit’s best and most creative minds in advertising. There you will see shops of all sizes from small ones to heavy hitters like the Detroit offices of Leo Burnett, Goodby, Silverstein & Partners, Fallon, and WPP’s Team Detroit, comprising JWT, Y&R, Wunderman, Ogilvy, and Mindshare. The theme of The D Show was “Enter the D Show” which very closely resembled Bruce Lee’s infamous film, “Enter the Dragon.” It was described as the ultimate mental arts competition.

As the lights dimmed and the show took off you could cut the excitement with a knife, or a roundhouse kick, whichever you prefer. Stuart O’Neil of Team Detroit chaired the event and proudly noted, “First win the fight in your backyard, the make it on to the other show.” O’Neil speaking of “other” in reference to the Cannes Lions, Clio’s, Addys, and the like. Although The D Show may be a local advertising awards show, its ads have a global footprint.

As one may suspect, there were a lot of commercials and campaigns in the automotive sector. As one may not expect, there were a good number of campaigns outside of automotive, showing that Detroit is not simply a one-trick pony.

The D Show produced 85 awards in total. Below includes some of the stand-outs from the night.
  • One of the big local winners of the show was Yessian Music, taking home 7 Ds for original music and sound design.
  • The Richards Group won Best of TV with the Fiat commercial entitled “Seduction.” Watch the spot here.
  • In the Consumer TV category, Goodby, Silverstein & Partners accepted the D for their Chevy year-end sale event with St. Nick. Watch the spot here.
  • Capping off the night, Team Detroit won Best in Show with their Nanoblock print campaign for the Ohio Art Company.
  • See the entire list of winners.
The show was captivating and inspiring, marking a shining moment for the rebuilding of Detroit. Sherri Weitzman, President of Adcraft and National Advertising Manager at Cadillac, gave the closing remarks for the night, saying, “The out-of-town judges were blown away by the talent coming out of Detroit.” Weitzman elegantly concluded declaring, “We are back.”


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About the Author
Don McLean, MBA is an account supervisor at Airfoil Group, an independent marketing and public relations firm serving tech companies and innovation-centric brands with offices in Detroit, New York and Silicon Valley. Follow Don on twitter at@mclean_don.  
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