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The Year's PR Disasters...and Best Ads
By: Doug Bedell
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The season of lists ("Best and Worst of 2012...") is opening. Permit us to be among the first to pass a couple of them along. From Business Insider, we have "The Biggest PR Disasters of 2012," accompanied by "The 10 Best Ads of 2012." Sad to say, Penn State was the No. 1 PR disaster, for covering up the Jerry Sandusky affair. 

Business Insider seems to use "ads" and "commercials" interchangeably. But The Guardian's "Three Little Pigs" video is No. 1 in that category. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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