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PR Furor On the Farm
By: Doug Bedell
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National Public Radio documents how the manner in which Americans' food is produced has become a PR battleground. "Factory farming" methods have become notorious. And farmers are being sent to media trainers to learn how to talk to reporters — and to listen, as well. The latter, especially, isn't such a bad idea.  

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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