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Press-Kit-In-A-Box Still Works PR Magic
By: Doug Bedell
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It's an old tactic, perhaps, but one that bears reminders and reuse — creating a presskit in a box for sending to media people you want to be remembered by. Jean Bain, on the Natural Products Insider marketing blog, describes the making of a boxed presskit and how to follow-up after sending one. And Dolphin Creative provides an example of a state-of-the-art glossy boxed version. An effective boxed presskit doesn't have to be that polished, however. After all, it's the thought that counts. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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