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There's Bad...And Then There's PETA
By: Dwayne W. Waite Jr.
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We love animals. We really do. This past summer we even rescued a puppy from an adoption agency that found it at a kill shelter. Every pet deserves a good, loving home. And when it comes to animals at all levels, we respect the sentiments of others when it comes to treating animals ethically. We personally do not believe in the meatless lifestyle, but providing ways that give animals a good and healthy way to live to is definitely a principle we can abide by.

But there is something about the new PETA ad that wants us to wear a fur coat and seal boots while chomping down on the biggest hamburger you've ever seen.

Now, PETA has had its outlandish moments. Throwing paint on coats, caging up nude models, and setting up a faux softcore porn site are all things PETA's ad department can check off its list.

Thankfully, now it can check off the incredibly stupid.

The spot was done by Fallon London, and why the agency decided to sign on to this is beyond us. Perhaps it is a joke on PETA. Perhaps it is not. Maybe Fallon London felt like doing something silly and wanted to see what desperate organization would bite.

PETA took the bait.

The spot, called "Stay Firm and Fresh," suggests that going vegan will boost a man's sex stamina. Plenty of studies suggest that certain plants, grains, and nuts can indeed give men a boost to their sex drive, but the argument of going straight vegan, to men, is a tough one.

Especially with such a bad ad.

We are not usually the type to trash an ad; no, we try to look at all perspectives to see where the brand and creative was going. 

It's clear to see: the brand and creative had nowhere to go.

Maybe we're wrong. 

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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