Crisis Response at a Nashville Hospital |
By: Doug Bedell |
|
 |
Crisis management is especially challenging in a hospital setting, where rules of patient privacy and expectations of effective treatment apply. The Nashville Ledger provides a gripping story on how St. Thomas Hospital there has dealt with a meningitis crisis that wasn't of its making. An outside pharmacy supplied its outpatient neurosurgery center with tainted steroids that made the hospital the focus of a full-blown crisis.
The hospital's web homepage has an evolving report on the crisis. "It is important to know that this type of meningitis is severe," says a fact sheet posted there. Be candid about what occurred and empathize with the victims and the public. The hospital seems to be following those prime crisis rules effectively.
|
|
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

 |
Client Associate Landor Associates San Francisco, California |
Client Manager Landor Associates San Francisco, California |
Senior Manager, Naming and Verbal Identity Landor Associates New York, New York |
Senior Manager, Naming and Verbal Identity Landor Associates Cincinnati, Ohio |
Strategy Director Landor Associates Cincinnati, Ohio |
Graphic Designer ThirdChannel Boston, Massachusetts |
Freelance Producer MCD Partners Chicago, Illinois |
Traffic Manager Media Logic Roessleville, New York |
Director of Marketing Giving Assistant San Francisco, California |
Illustrator Virginia Economic Development Partnership Richmond, Virginia |
Associate Creative Director Well Done Marketing Indianapolis, Indiana |
Brand Intern Virginia Tourism Corporation Richmond, Virginia |
Analyst, Insights + Analytics Landor Associates New York, New York |
Director of Strategic Communications and A... IFES Arlington, Virginia |
Software Engineer, Full-Stack The Nielsen Company Needham, Massachusetts |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|