Comcast May Rue the Years It Went Without PR

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By: Doug Bedell

A company with challenged-to-poor public relations is Comcast. The cable-TV provider has been so big and indispensable to so many people it's as though it hasn't had to be concerned about PR. Wrong. Every business needs to be concerned about public relations, from Day One onward. Jeff Kagan of E-Commerce Times does a decent job of envisioning what might befall Comcast because of its poor PR sensibility. It's a story to which every business person should pay heed. Times do change, folks; competitors just may arise.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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