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How the Best Advertising Campaigns Tap Into the Story of the Underdog

By: Graeme Newell

Everyone loves cheering for the little guy. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how some of the world's best advertisers tap our love of the underdog, then attach that feeling of transcendence to everyday products.

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About the Author

Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies. Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

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