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For Fall Reading, Results-Related PR Books
By: Doug Bedell
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Here's your fall reading assignment. Katie Delahaye Paine provides a list of "11 must-read PR and social media measurement books." Don't let the word "measurement" trick you into thinking this is a boring list. These are books that link PR techniques to results in today's supercharged context. Time to renew your professional awareness with highly pertinent reading.

These aren't all new books. Katie includes six enduring, still-pertinent classics as well. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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