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'Time for Change' Makes a Stand
By: Dwayne W. Waite Jr.
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AdLand has developed a reputation of not straying away from the controversial topics. Yes, the bold and daring creative directors get all the attention. The stark copy, the vivid images; from fashion to retail to banking, the daring creative stands out.

But even in AdLand there are some topics few dare to tackle.

We're sure you know what they are. Some of the things that come to mind are women in leadership and minority recruitment in advertising specifically. But what about society? In our society, there are topics that are hidden in the corners, or given the best lip-service one can get and put in a closet.

How about the domestic violence rate amongst African-Americans and Native Americans? Or high school graduation rates in major inner cities? The upcoming shortage of clean water? Even these topics are talked about more than the issue we are covering today.

Today, we're talking about mental illness.

Yes, mental illness is one of the most overlooked, mistreated, misdiagnosed issues in our society. For some reason, people feel it doesn't need to be talked about. Hopefully that sentiment changes. The UK-based organization Time for Change made this wonderful PSA about people who suffer from mental illness. This three-minute video catches the awkwardness of the situation, as well as the relief.

Take a look:



This is yet another example of how advertising can change perceptions on issues that really matter in our everyday lives. What a relief would it be to those suffering from a mental illness if people stop laughing at them and ridiculing them because they are hurting. What a relief it would be to those suffering from a mental illness to receive some form of sympathy.

And what a relief it is to us that Time for Change is making a stand and talking about mental illness.


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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