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Check Your Own PR Stance
By: Doug Bedell
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PR pros need continually to consider how well they are relating to clients and potential clients before anything else. How strong is your PR stance? How well are you coming across to the people who need to respect your style and skill well enough to pay you for your services? Susan Young, of Get in Front Communications, provides a pertinent post, "5 signs that PR leaders are impacting business results."

With 26 years of experience in news and communications, Susan lists her "five signs" of effective PR pros as practitioners who recognize that:

1. PR is more strategic than ever.
2. PR pros are communicating like project managers.
3. PR pros — the good ones, anyway — are buying into the vision.
4. PR pros are well-versed in more than just one language.
5. PR pros recognize what is required to service business-to-business clients. 

Susan's post is peppered with links to other sources and, overall, a helpful tool for personal PR stocktaking.

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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