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A Planning Chart for PR Bloggers
By: Doug Bedell
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For PR people considering a blog as a prime digital relations tool, Heidi Cohen provides a very useful-looking blog focusing tool — "How To Plan Your Blog By Type." Across the top are blogging categories from business2customers to solopreneur and personal blogs. Down the side are goal and content considerations. Each of the intersecting boxes contains helpful prompts. Heidi's infographic clearly wasn't devised overnight, and it's a real service for her to offer it to colleagues.


   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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