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What Beer Advertising Can Teach Us About Building Male Egos
By: Graeme Newell
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Beer ads are testosterone-steeped little bits of comic joy, and always an advertising favorite. In this presentation, emotional marketing expert Graeme Newell reveals some of the hidden emotional motivators behind the world's most entertaining beer ads.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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