The future of marketing and advertising has come under scrutiny. Academia has been under fire for churning out marketing and communications students who, according to the industry, are ill equipped for the field. The industry has begun to moan and groan, demanding new talent while it ignores those trying to get into the door.
And those trying to get in the door either learn the ropes own their own, or they find one of those rare, nearly mystical "mentors"; a group of professionals AdLand tends to forget that it needs.
Now there is an online community of marketing and advertising students who are trying to fix the process. It's called AdBuzz.
Tom Ritchie and his brainchild were covered by Forbes contributor and head honcho of ad agency Strawberry Frog Scott Goodson. It's a concept that is well-welcomed in the advertising community. For too long have the young professionals lacked a way to mobilize internationally in the advertising scene, and Tom and his group at AdBuzz is using the online community concept and are creating something awesome.
AdBuzz provides a way for AdPeople-to-be to contribute their thoughts and ideas about advertising and the industry. The contributors there give agency tours, help young ones understand some of the latest trends, and they will even have a conference called "The AdBuzz: What You Weren't Taught in School" featuring professionals (young and not) talking about their bumps along the road and how they can avoid them.
Of course, the event is in Canada. Below is the promo video.
But hey, it's a start. Please know that there are other organizations looking to train young professionals to be fruitful in our industry, but this community is being built by the ones it is trying to serve. Plus, it sounds like people are actually excited about this, and it is not part of some trade organization's "initiatives."
Rock on, AdBuzz, and hopefully the youth and future of AdLand will catch on and join in.