|Where In the World...?
By: Doug Bedell
As subject-matter content becomes a prime information commodity (rather than news brands themselves), consumers of content are roaming the Web and too often fuming when they come upon a meaty article from...where? Here, for instance, is a good piece on Rio's prospects for mounting the 2016 Olympics from Business Mirror. But where's the Business Mirror itself located?
Clicking on "About Us" yields a list of the paper's executives, but no location for them or their product. Finally, "Contact Us" advises that Business Mirror is in Makati City, the Philippines. Fair enough, but why not be up front about that? Closer to home, the PJ Star has a good note by Steve Stein on how school districts ought to handle community relations. But where's the PJ Star or Steve Stein located? There's no About Us or Contact Us on this page, but the "Home" button suggests that the paper is in Peoria, Illinois. At least there's a link there offering "Current Peoria Traffic Conditions."
Increasingly, Web surfers are happening upon sites of interest to them. They're online readers from anywhere in the world. Why make it difficult for them to tell where you're coming from? PR people ought to have this guidance at hand when they're dealing with clients who have specific locations, and who doesn't? Being up front about where you're coming from on the Web will be appreciated by all your drop-in visitors, and that's good PR, as well as good Web manners.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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