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The Art of Multitasking

By: Dwayne W. Waite Jr.

We all like to think that we are good at multitasking. Job descriptions created by the all-knowing human resources professionals often have a line that says "must have the ability to multitask."

Who would say no?

Not many. But apparently, according to OnlineCollege.org, its research indicates that only 2% of people can actually multitask effectively.

Effectively.

The following infographic provides some fascinating insights about multitasking and our inherent need to try to do it. Parts of the research are shocking, like the part that says multitasking can actually lower one's IQ by nearly 10 points. That's not something to joke about.

In AdLand, creative and account teams are heralded for their ability to multitask. One of the major reasons Silicon Valley folks want all of AdLand to be like startup tech companies is so the teams and team members will multitask and jump from project to project.

But is that ultimately best for the professional, team, and company? If it wears out the talent, then it's to claim the affirmative. In any case, take a look at the research and decide for yourself.

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About the Author

Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.

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