|PR's Future Materializes in Brooklyn
By: Doug Bedell
We've been writing the past few days about how public relations and marketing are converging as consumers become more conscious both of values and relationships in a post-recession, digitally powered time. What does that look and sound like in the form of a going, real-time PR practice? Well, here's what appears to be a fully-expressed example of what we've outlining: Jonathan Evans' practice in Brooklyn, N.Y. - Evans Brooklyn.
"I hate to say we're a PR agency because that implies certain behaviors," Evans says. "Likewise, to say we're in marketing or advertising creates certain expectations. Rather, I'd like to think we're in the business of helping a company define its audiences and determine how best to reach them. Or to put it more simply, we help you tell your stories."
That's it! "We help you tell your stories," however that might be accomplished in a manner to which value-conscious consumers pay heed. Evans is a veteran of the newswire industry in Los Angeles and New York and he seems to be thinking in terms of concepts that catch peoples' attention and win their regard, whatever worthy mechanisms might be involved. "My biggest attribute is being creative," Evans adds, "I'm always thinking about how we might do something differently." Exactly. Wherever consumers are listening, and in Brooklyn — as elsewhere — there are legions of them who are sensing more keenly than ever what they want and why.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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