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PR From a New Media 'Control Room'
By: Doug Bedell
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David Meerman Scott describes and GolinHarris demonstrates The Bridge, a real-time media 'control room' — actually a monitoring center — that the agency is using at its offices worldwide to keep abreast of opportunities or challenges for its clients in real-time social media. The GH media 'command center' has won a PR week 2013 award for its utility in engaging with new media. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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