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Venture Capital Firms Turn to PR
By: Doug Bedell
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When it's crunch time, even venture capital firms turn to PR and marketing. That's the essence of a New York Times report, "Venture Capital Firms, Once Discreet, Learn the Promotional Game." Investors are turning to the top firms, so everyone left wants to look "tops".

It's a little depressing, actually, to find PR being turned to only under stress. But learning happens, wherever along the way.  Relational skills, along with results (where many venture firms have been lackluster), need to be cultivated in good times and bad.  


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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