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PR Creating 'Friction or Flow'? You'd Better Know
By: Doug Bedell
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Kellie Sheehan in a Business2Community post does a nice job of examining in a PR context whether practitioners are creating "friction or flow," a crucial measure of business effectiveness. The piece is based on a Harvard Business Review blog post that was written in a human resources setting.

PR friction sources, says Kellie, include disjointed messaging and lack of focus, while flow comes from having a well-integrated strategy on a client's behalf. A nice piece to reflect on a bit.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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