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PR Just Getting to Graduate Business Schools?
By: Doug Bedell
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There's an AP story abroad this morning about the Public Relations Society of America (PRSA) launching a "pilot project at five business schools to teach MBA students how to handle crises and preserve corporate reputations." Really? Why'd it take so long?

This can't be the first time that PR was taught to graduate business students. If so, the U.S. business and education system has been overlooking a critical part of an executive's awareness and competence. And that's hard to believe. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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