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Style Gets a Makeover

By: Dwayne W. Waite Jr.

Fashion advertising has not been the best recently. We even took a swing at them about the hypocrisy of the fashion industry and the advertising it employs. The Style Network, launched in 1999, has tried to position itself as the premier network for entertainment for women between 18–49. But even within that age range, there are many different perspectives of style. How can a single network deliver "style" to that diverse of an audience?

The fourth definition of style (in the Merriam-Webster dictionary) is "a distinctive quality, form, or type of something." The Style Network's previous logo — a pink circle that encompassed the lower-cased "style" — didn't quite fit that definition. Style, with the help of New York-based Gretel, switched up their look.

Here's how Gretel made it to the final "style" logo.

Style is a concept in our society that will always be around, regardless of the fashion trend of the day. Below is one of the videos that Gretel put together that includes Style's newest logo.

What do you think of the change? Does this represent Style and its audience better?

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About the Author

Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.

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