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A Brand Through The Ages
By: Dwayne W. Waite Jr.
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"It's funny how women's hairstyles have influenced men."

The following ad for Playboy was done by Y&R Cape Town, South Africa. There is a great selection of music, and the hairstyles we see that change throughout the decades are fun to watch. As the women in the magazine change, the brand of Playboy seems to never leave the social fabric.

The 30-second ad shows the different ethnicities enjoying the magazine spread, which gives the consumer the sense that it was one of the few cultural pieces that spread across racial lines. We thought this ad would be a fun way to end the week.

Playboy in Cape Town is trying to show how iconic the brand is; that it has been able to withstand the change that comes throughout the years, and the shift culture makes with it.

Below is the spot.



Notice too how we only saw the cover of the magazine once. They weren't trying to sell the actual product, but Playboy was showing how well received its product has been.

Though many people may disagree with what the company stands for, its hard to disagree that Playboy has definitely tied itself into our social fabric.


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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