From India: PR On A (Virtually) Spiritual Plane

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By: Doug Bedell

Feeling a bit of a drudge on your PR rounds? We refer you, then, to N. Chandramouli, CEO of the Comniscient Group in Mumbai, India, whose companies include Blue Lotus Communications. It's like being tutored by a sage seeking to free us from earthly evils (at least ennui). "If language is the liberator of human beings," Mr. Chandramouli advises us, "the Communication function is the liberator of an organization.

"It frees businesses," he continues, "from the constraints of time and space and the incarceration of their own mindsets. Public Relations is the one that comes closest to taking on the role of a mind-liberator, almost like a spiritual guide. PR is a versatile communication tool which serves the organization by serving the needs of the community and society..."

Mr. Chandramouli's firms seem to be doing quite nicely, perhaps because they're not lacking for inspiration from their CEO.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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