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Martha's Making Mincemeat of School Lunch Officials
By: Doug Bedell
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Check out the saga of Martha Payne's NeverSeconds school lunch blog in Scotland to experience the potential of social media for catching the public's attention and puncturing corporate huffiness. Don't ever let this happen to you — and Marsha is only nine! (But she's got a camera...) 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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