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AdLand's Abnormal Social Media Use

By: Dwayne W. Waite Jr.

Without research, one should be able to tell that AdLand is a little bit different than the rest. We're a group of people who are constantly being pushed to send messages. We are blessed and cursed with the challenge to create relevant, eye-catching creative on a consistent basis. We have to know not only what consumers want, but what our clients really what to tell their consumers.

Not to mention our colleagues.

These are no "trying times" as Thomas Paine would offer up, but it is an industry that demands high performance when it matters most. So when new communication methods like social media come along, we saturate ourselves like pigs in a new pen. Recent research done by San Francisco-based ad agency Heat suggests that all the "join the conversation" talk and its importance is mainly self-fulfilling. Or self-inflating. Either way, it shows that most of the talking and listening are done by those in the industry.

Surprised? See below and tell us what you think.

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About the Author

Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.

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